QR code m-payment from a customer experience perspective

This study aimed to examine the effect of quality dimensions information system success model (ISSM), perceived risk, transaction speed, and optimistic perspective on Quick Response (QR) code mobile payment (m-payment) experience. For this purpose, a survey was conducted in Turkey involving 207 adults who had experienced QR m-payment method. Partial least squares structural equation modeling (PLS-SEM) used investigate relations between variables. Research results showed that quality, optimism significantly affected customer However, service risk regarding no impact tried reveal behavioral intentions users future by bringing together concepts ISSM marketing, examining experience pandemic period with an integrative approach. In context, research has theoretical implications extend toward improving technology-based financial services omnichannel marketing.